With over 3 billion searches in Google every day CAN YOU really afford to miss this MASSIVE MARKET for your products and services?
You have to accept the FACT that if your website doesn’t appear on the FIRST PAGE of the Google Listings then trying to find your website is like looking for a NEEDLE IN A HAYSTACK.
I have had 4 websites over the past 5 years that simply just COULD NOT be found without scrolling through pages upon pages of Google Listings.
I had heard that Google AdWords was an EXCELLENT TOOL to help place websites in a prominent place on the Google Listings but I didn’t have the ‘INSIDER KNOWLEDGE’ or training to make it happen.
When I eventually took the 'bull by the horns' I was AMAZED at how SIMPLE the whole process was.
I still remember the excitement I felt when the very NEXT MORNING my websites appeared on PAGE 1 of the Google Listings.
At first I was sceptical, probably like you are right now and I didn’t really believe it until I saw it with my own eyes and saw my websites on PAGE 1 of the Google listings.
The Walkerdine Partnership Google AdWords Training Seminar will show you:
How to double the visits on your website in 30 minutes or less* with Google AdWords Training - and beat the learning curve, fast!
...Already Advertising on Google?
Get 70%* Or More Visitors, For Less Money Than You're Paying Right Now!
(*Assuming your product or Service is in demand - I tried to sell funeral gowns once ~ under a business idea called "Hatches, Matches & Despatches" I soon realised that people weren't exactly 'dying' to buy my product)!!
The Walkerdine Partnership Google AdWords Training Seminar will:
IMMEDIATELY deliver the results your Business’ desire..
ENSURE your Business is placed in front of the eyes of those who are PURPOSELY SEARCHING on Google for your product or service that are READY TO BUY.
Discover INCREDIBLE TECHNIQUES IN TARGETING new audiences on the Google advertising network. In fact I studied this same training course at home in my own time (with a Glass of Wine!! - The Wine didnt learn much !!)
This highly practical and INCREDIBLY SUCCESSFUL training seminar will guide you through a STEP BY STEP process on how to maximise your ads for ultimate rewards and success.
If you are looking for local, national or international exposure then The Walkerdine Partnership Google AdWords Training Seminar will help you target your products and services to specific geographical locations or languages and generate INSTANT TRAFFIC to your site.
The Walkerdine Partnership Google AdWords Training Seminar is written and produced by Gary Elley.
http://www.metacafe.com/watch/767524/google_adwords_training_workshop/
Gary is a commerce graduate with more than '20 years experience managing business’ in New Zealand, the Caribbean and South America. He has marketed products online with pay per click advertising since the late 1990’s and is a graduate of the Paid Search Management certification program run by the renowned Florida based research firm, MEC Labs Group.
The Walkerdine Partnership Google AdWords Training Seminar is taught by Gary Elley, a Google AdWords Training Industry expert, this training seminar will share with you:
The AMAZING SECRETS that most advertisers are unlikely to know about that will make your adverts work where others have failed.
The skills to write ‘DEAL CLINCHING’ SALES COPY and how to INCREASE your ‘click-through rate’.
You will also learn how to create, manage and adapt the power of Google AdWords training to your advantage that ultimately will bring in NEW BUSINESS and SALES LEADS to your site for your products or services.
Why should you consider The Walkerdine Partnership Google AdWords Training Seminar?
Do you want your website positioned in front of thousands of interested customers who are ready to BUY RIGHT NOW?
Do you want to realise the full potential of your website! You may have spent ALOT OF MONEY AND TIME on designing and putting it together, only for it not to be found?
Do you want to AVOID paying out for marketing expertise? The truth is you really are by far the BEST person to write your own adverts as you know what your product or service involves!
Do you want a provision of non-stop stream of sales leads through your website? Potential customers WILL find you easily.
Do you want to be in a position where NO START UP CAPITAL IS REQUIRED? Pay in arrears with Google ONLY FOR CLICKS generated. Every step can be put into place for FREE.
Do you want a system that is FULLY explained to allow you to fully understand the concepts? How many technical people understand Google AdWords but cannot explain it effectively?
Do you want to be able to create campaigns quickly? It takes on average ONLY 1 HOUR to create a new campaign. You could be receiving sales leads as soon as tomorrow morning!
Do you want to be able to create sales leads FAST?
Do you want to understand the techniques that make Google AdWords training work? Thousands of your competitors do NOT UNDERSTAND these incredible EASY TO LEARN techniques and are WASTING MONEY right now!
IF YOU WANT TO ORDER NOW: 
OR READ ON FOR MORE INFORMATION 
ORDER NOW TO GET AN ADDITIONAL TOOLS & RESOURCES CD
Below are some of the secrets you will be taken through with The Walkerdine Partnership Google AdWords Training Seminar:
What is Pay Per Click? What are Google AdWords? - Why are Google AdWords so IMPORTANT.
Keywords - How to research KEYWORDS and how to identify different keyword types such as; exact, broad, negative and phrase.
Creating adverts - write POWERFUL sales copy to make your adverts compelling for the customer to delve in deeper, including insider hints and tips.
Testing your adverts - Writing different ad versions to ensure you are ALWAYS improving your adverts and keeping up with the competition!
Managing Your Costs - How to lower bid prices through numerous methods, ensuring keywords match the website & managing your DAILY BUDGET.
Conversions - How to convert your visitors, how to track your SUCCESSFUL SALES back to your adverts.
Campaign Settings - Use the content network, geographically targeting your campaigns, timing your ads AUTOMATICALLY at certain times of day.
Additional countless SECRET methods - to explode your sales and business.
Learn the SECRETS that most advertisers are UNLIKELY to know about Google AdWords
So are you:
Tired of trying to understand the Google AdWords website or trolling through books upon books on the subject?
Thinking that PPC (pay per click) advertising is too complicated to fully grasp - maybe because you don’t UNDERSTAND it?
Afraid you won’t be able to manage the COST OF ADVERTISING?
The Walkerdine Partnership Google AdWords Training Seminar is delivered via a 2 training DVD set, for you to learn at a time and place most convenient to you.
Designed to meet the needs of an Absoulute Beginner, Novice & intermediate level users, this 2 DVD seminar shows DIY advertisers how to build a SUCCESSFUL Google AdWords marketing campaign with over 3 hours of straight forward, straight talking and easy to follow instruction, examples and SCREEN CAPTURES.
The Walkerdine Partnership Google AdWords Training Seminar will demonstrate to you the process starting with why you should consider advertising with AdWords and how to place your FIRST AD, through to CONVERSION TRACKING and PERFORMANCE ANALYSIS.
You'll also discover insider tips on how to optimize your results with campaign objectives, keyword research, AUDIENCE TARGETING, AD COPY TWEAKS, BID STRATEGY and heaps more.
You’ll be amazed at how easy it is for business owners the world over to tap the increasingly important Google search market and partner network.
The Walkerdine Partnership Google AdWords Training Seminar shows you:
How to set campaign objectives and identify key performance indicators
How to design your campaign structure
How to understand Google Quality Scores and their pivotal role in ad positioning
How Quality Score determines your minimum cost per click
How to set up your account and create your first ad
How to navigate the AdWords control panel and maintain your campaigns
How to customize ad display and distribution settings
The pros and cons of distribution on partner sites
How to specify regional and city targeting
The #1 way to capitalize on local targeting
The special characteristics of Local Business Ads for Google Maps
The 4 keyword matching options - how and when to use them
Tips and tools for developing a great keyword list
How to write an effective ad
How to avoid the biggest mistake when testing ad copy variations
How to run A/B landing page split run tests the easy way
7 ways to optimize landing page conversion rates
How to calculate your maximum click bid and breakeven point
How to set a campaign budget
How to customize ad delivery with scheduling
How to optimize Quality Scores
How to manage bids and bid strategy
How to track conversion results
How to set up reporting and carry out performance analysis
How to manage by return on investment (ROI) criteria
What you need to know about click fraud
And much, much more
The Walkerdine Partnership Google AdWords Training Seminar Course Content
1. Introduction
2. Why Advertise with Google AdWords?
Statistical trends driving the adoption of search advertising.
7 reasons to advertise with AdWords.
Is AdWords suitable for all business types?
AdWords success stories.
3. Now Hear This!
A short orientation and terminology session.
4. Goal Definition and Key Performance Indicators
Goal definition for service industries.
Goal definition for direct response advertisers.
Conversion events and other KPIs.
5. Campaign Structure
Introduction to AdWords account structure.
How AdGroup strategy improves click through rates.
How to get started on campaign design.
Is there an optimal campaign structure?
6. The Quality Score Ad Ranking System
Quality Scores and their role in ad positioning.
How ad position is determined.
The AdWords Bid Discounter.
The components of Quality Score.
7. Keyword Status & Minimum Bids
How Quality Score determines your minimum cost per click.
How minimum CPC affects keyword status.
The 4 'must know' features of the minimum bid system.
8. Your First Ad
Activating your AdWords account for the first time.
Your first keyword ad: step-by-step.
9. Navigating the AdWords Control Panel
Control panel overview.
How to add, edit, pause or delete ad campaigns.
How to drill down to keyword level performance statistics.
Identifying Inactive keywords.
Bid management 101.
How to add up to 800 keywords at a time with Power Posting.
Assigning a unique CPC or destination url to individual keywords.
Creating and editing text ads.
Your new tool shed.
10. The Google Ad Distribution Network
Google properties that carry AdWords.
Introduction to contextual advertising.
Content partners vs. Search partners.
Customizing your network distribution settings.
11. Contextual Advertising
The pros and cons of contextual advertising.
Smart Pricing - what it is and how it affects you.
Content Bidding; how to place separate bids in dual purpose campaigns.
Using the Site Exclusion Filter to create a Content Network blacklist.
12: The Case for Separation
Quality Score and the Content Network.
4 reasons to separate search from contextual campaigns.
The default campaign setting you'll want to turn off.
13. Geographical Targeting Options
Why local search is hot.
What makes geo-targeting attractive to local advertisers.
Regional and city targeting in North America, the UK and Australasia.
How to specify custom defined geo-targeting worldwide.
14. Geo-Targeting: the Fine Print
The #1 way to capitalize on local targeting.
How to identify locally targeted ads.
Geo-targeting caveats.
Localized keywords - what they are and when to use them.
What local targeting means for national advertisers.
15. Local Business Ads for Google Maps
The special characteristics of Local Business Ads (LBAs).
Why LBAs beat geo-targeting in some circumstances.
Making your company eligible to use LBAs.
Creating your first LBA.
16. Keyword Match Mode Options
The 4 keyword matching options - how and when to use them.
The system default Expanded Match mode . . . and how to opt out.
17. Targeting the Tail
The 'Buying Cycle' and how it manifests itself in the keywords people use.
'The Long Search Tail' and what it means for your keyword strategy.
18. Keyword List Development
6 questions to ask about search user intent.
10 keyword variation cues.
How to discover your competitor's keyword list.
Bidding on trademarked terms.
19. Automated Keyword Tools
Using the official AdWords Keyword Tool.
Wordtracker - the professionals tool of choice.
PhraseMate - our free phrase permutation tool.
Where to find a free comprehensive keyword research guide.
Keyword list generation summary - our 5 step checklist .
20. Meet the Editor
An overview of Google's editorial rules and guidelines and why they matter.
21. How to Write an Effective Ad
The facts about search user attention span.
The real objective of your ad.
The golden rule of effective search ad headlines.
7 tips for writing better ads.
22. Landing Pages Demystified
Why landing page design and copy is so important.
The single biggest landing page mistake.
7 specific tactics to optimize landing page conversion rate.
Landing page Quality Score - how to avoid the “Google Slap”.
23. Hand Me That Scalpel, Igor!
Real-time testing . . . the professionals favourite AdWords feature.
How to avoid the biggest mistake when testing ad copy.
Maximising click through with customized URL's.
Why the default ad serving optimization feature may not be optimal.
A/B landing page split run testing the easy way.
24. What's a Click Worth?
How campaign objectives determine the value of a click.
Setting appropriate objectives.
Calculating your breakeven point.
Calculating your maximum cost per click.
Using BudgetMate . . . our automated budgeting tool.
25. Setting a Budget
Budgeting with search volume forecasts.
The AdWords Traffic Estimator.
3rd party search volume statistics.
How conversion rate affects your cost per click budget.
Average conversion rate statistics.
'What-if' scenario testing.
6 questions to ask about your proposed budget.
26. Daily Budget Management
Daily budget settings and how they affect ad delivery.
The AdWords Budget Optimizer.
Making your budget go further.
Customizing ad delivery with scheduling.
27. Quality Score Optimisation
Quality Scores and competing cost effectively.
How a keyword can become uneconomic even when you're the only bidder.
Qualifying for the 'Premium Listing' positions above organic search results.
Quality Score optimization checklist.
28. Bidding Strategies
Do I need to be # 1?
The effect of search behaviour on strategy.
How campaign objectives drive strategy.
Bidding wars and how to avoid them.
Launch strategy for new keywords.
Strategic ad scheduling.
29. Bid Management
Managing bids across multiple Ad Groups & campaigns.
Targeting specific ad positions.
Automated bid management options.
30. Troubleshooting Ads that Don't Display
10 reasons why your ad may not display and how to fix them.
How to view ads without affecting your impression count.
How to find that geo-targeted ad you normally can't see.
31. Track or Perish
Setting up Google's free conversion tracking tool step-by-step.
32. Tracking Offline Conversions
The numbers behind offline conversion trends.
Adapting your ad copy to suit consumer behaviour.
How to track web-2-store conversions.
The leading software solution for tracking web-2-call centre conversions.
33. Control Panel Reporting Tools
Overview of the Control Panel reporting tools.
Contextual ad reporting.
Search ad position reporting.
Click trail reporting.
34. Performance Analysis
Setting up your AdWords campaign as a profit centre.
Campaign profitability at the aggregate level.
Appropriate reporting periods & analysis level by business type.
Key Performance Indicator (KPI) analysis.
How to deal with under-performing keywords.
35. ROI Campaign Management
Calculating your Return on Investment.
What's a good ROI?
How to prioritize budget spending by ROI.
How to refine bidding strategy by ROI.
36. Before You say . . . You're Fired!
A 7 point checklist to consider before you remove a keyword from your campaign.
37. Click Fraud: Fact or Fiction?
Click fraud - how bad is it?
Google's response to the claims.
The two most prevalent forms of click fraud.
Preventative measures.
Monitoring your account for fraudulent click activity.
