Google AdWords has become an essential element of any online marketing strategy - a true marketing phenomenon. Offering a unique way to reach people who are actively searching for related information about your products and services online, and sending targeted visitors directly to your own webpage, when used correctly Google AdWords provides one of the most cost effective advertising methods available for businesses of any size online.

Despite the fact that Google have made AdWords easy to manage, the right start is essential and the correct interpretation of initial results imperative. With a clear list of dos and don'ts, you will learn some of the tips and tricks used by professionals before throwing away revenue on campaigns which will not drive traffic, let alone sales.

This 2 DVD intensive workshop provides step-by-step instructions for those wishing to set up and maintain a simple Google AdWords campaign. We will cover choosing keywords, writing effective ad text, targeting locations & the importance of the right landing page. If you want to reach more people looking for your product or service, gain full control of your own advertising budget and you would like to learn how to create and edit your Google Adverts quickly and with the minimum of fuss and maximum impact, this course is for you.